I've seen a steady decline in usefulness of my pages in last 12 months. Ie. I drive traffic to my blog articles from one of my fanpages...10K fans used to get 200-250 likes on each blog article & 50 comments. Now...lucky if I see 50 likes & 10 comments...That's a massive decline.
fb pages seem to be becoming less & less impactful and therefore getting expensive to run compared to the time/$ put into them.
Luckily there's other ways I'm using them to help with PPC marketing and brand acknowledgment...but that's about it.
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