Thomas Louvain
Newbie
- Jun 4, 2019
- 16
- 2
#4 Duplicate Content
Do not try this!
Not only is copying plagiarism, the search engines will catch the copies and deindex the pages. There is no advantage to a search engine to list many sites with the same content.
When all the sites listed in a search result are exactly alike, it is frustrating. No one wants to sort through many sites only to find the same content over and over again.
Focus on content marketing and stick to relative valuable content.
You may need to have a duplicate checker review tool to avoid plagiarism.
#5 Article Spinning
As a way to try to avoid duplicate content, people invented article spinning or content automation. This is when someone takes the material and changes the text “just enough” by adjusting most of the words.
Using synonyms for as many words as possible, the article is different but is still a duplicate. It provides a poor user experience.
This may work for some short sentences. A sentence like, ‘Spot ran outside.’ is a good example. The sentence may become, ‘Rover trotted outdoors.’ This is a brand new sentence conveying the same kind of message.
Often, low-quality article spinning becomes a substantial jumbled mess to anyone who tries to read it.
Some advanced content spinning programs can create easily understood and creative articles quickly.
This entices, even more, people to churn out spun articles to place garbage over the web. These articles all link back to one seller, website, or a single product. It can make it look as if many people all over the web are talking about the awesomeness of the linked product. Search engines recognize this is not true.
Constant updates to search engine algorithms keep this type of deceptiveness in check. Save your money and invest in quality content. Content automation is dead.
#6 Cloaking
Imagine finding the perfect search result on Google. Then when you click the link, you see a site which is nothing at all like the promised website.
This is precisely what happens when a search engine lists a cloaked site by accident. People find themselves in unexpected locations on the web.
A cloaked site shows two different sets of information. One page goes to the search engine while the other page goes to the users of the site.
Cloaking is all about tricking search engines short term about the type of content in a site. Targeting this strategy at the search engine will upset end users who visit the site.
Do not try this!
Not only is copying plagiarism, the search engines will catch the copies and deindex the pages. There is no advantage to a search engine to list many sites with the same content.
When all the sites listed in a search result are exactly alike, it is frustrating. No one wants to sort through many sites only to find the same content over and over again.
Focus on content marketing and stick to relative valuable content.
You may need to have a duplicate checker review tool to avoid plagiarism.
#5 Article Spinning
As a way to try to avoid duplicate content, people invented article spinning or content automation. This is when someone takes the material and changes the text “just enough” by adjusting most of the words.
Using synonyms for as many words as possible, the article is different but is still a duplicate. It provides a poor user experience.
This may work for some short sentences. A sentence like, ‘Spot ran outside.’ is a good example. The sentence may become, ‘Rover trotted outdoors.’ This is a brand new sentence conveying the same kind of message.
Often, low-quality article spinning becomes a substantial jumbled mess to anyone who tries to read it.
Some advanced content spinning programs can create easily understood and creative articles quickly.
This entices, even more, people to churn out spun articles to place garbage over the web. These articles all link back to one seller, website, or a single product. It can make it look as if many people all over the web are talking about the awesomeness of the linked product. Search engines recognize this is not true.
Constant updates to search engine algorithms keep this type of deceptiveness in check. Save your money and invest in quality content. Content automation is dead.
#6 Cloaking
Imagine finding the perfect search result on Google. Then when you click the link, you see a site which is nothing at all like the promised website.
This is precisely what happens when a search engine lists a cloaked site by accident. People find themselves in unexpected locations on the web.
A cloaked site shows two different sets of information. One page goes to the search engine while the other page goes to the users of the site.
Cloaking is all about tricking search engines short term about the type of content in a site. Targeting this strategy at the search engine will upset end users who visit the site.