Thomas Louvain
Newbie
- Jun 4, 2019
- 16
- 2
#1 Keyword Stuffing
Search engines check for keywords used on websites to find out if a site is a good match for a search.
For example, while searching for the keyword “best games,” the results will list sites using the word or associated words in the text.
More is not better. Sometimes people get the idea they can add significant amounts of keywords to help their site. So if you visit a website with a long list of similar words, the site is using keyword stuffing.
Typically, people do not use the same word many times in one paragraph. Imagine someone came up to you on the street and said, “Hello, I have a wallet and noticed you dropped your wallet. A wallet is always an essential wallet, and everyone has a wallet we love in our wallet pockets. You should ensure your wallet is safe from wallet dropping by using a unique wallet carrier. I could provide you a wallet carrier for your wallet!” You would likely suspect the person was mentally ill. No one speaks this way.
A website should not read like the example stranger giving back your wallet. You would check your wallet after getting it back to see if money is missing.
In the same way, everyone should question sites who use keyword stuffing.
Keyword stuffing is a dishonest technique that is a surefire way not to rank.
#2 Hidden Text and Links
Keyword stuffing is not the only way to be sneaky with keywords. Often, site owners get the idea to keep their sites readable by humans but want to add extra keywords or links anyway. Usually, these extra keywords do not make sense on the site, so website owners hide them from the readers.
Websites can hide keywords and links by making the text the same color as the background. No one reading the site can see the hidden links and text. The search engine spiders can see them and count these as part of the site.
This might temporarily allow the listing with hidden keywords. When this happens, the search results are no longer useful. A human searcher gets a website with no relation to the words searched.
Search engines soon catch listings using this strategy.
#3 Irrelevant Keywords and Poor Quality Content
Sneaky website owners also try to create long content not intended for human consumption, often spun.
As with the other keyword related black hat SEO tactics, using irrelevant keywords and poor content is not a good idea.
Search engines check for keywords used on websites to find out if a site is a good match for a search.
For example, while searching for the keyword “best games,” the results will list sites using the word or associated words in the text.
More is not better. Sometimes people get the idea they can add significant amounts of keywords to help their site. So if you visit a website with a long list of similar words, the site is using keyword stuffing.
Typically, people do not use the same word many times in one paragraph. Imagine someone came up to you on the street and said, “Hello, I have a wallet and noticed you dropped your wallet. A wallet is always an essential wallet, and everyone has a wallet we love in our wallet pockets. You should ensure your wallet is safe from wallet dropping by using a unique wallet carrier. I could provide you a wallet carrier for your wallet!” You would likely suspect the person was mentally ill. No one speaks this way.
A website should not read like the example stranger giving back your wallet. You would check your wallet after getting it back to see if money is missing.
In the same way, everyone should question sites who use keyword stuffing.
Keyword stuffing is a dishonest technique that is a surefire way not to rank.
#2 Hidden Text and Links
Keyword stuffing is not the only way to be sneaky with keywords. Often, site owners get the idea to keep their sites readable by humans but want to add extra keywords or links anyway. Usually, these extra keywords do not make sense on the site, so website owners hide them from the readers.
Websites can hide keywords and links by making the text the same color as the background. No one reading the site can see the hidden links and text. The search engine spiders can see them and count these as part of the site.
This might temporarily allow the listing with hidden keywords. When this happens, the search results are no longer useful. A human searcher gets a website with no relation to the words searched.
Search engines soon catch listings using this strategy.
#3 Irrelevant Keywords and Poor Quality Content
Sneaky website owners also try to create long content not intended for human consumption, often spun.
As with the other keyword related black hat SEO tactics, using irrelevant keywords and poor content is not a good idea.
