Thomas Louvain
Newbie
- Jun 4, 2019
- 16
- 2
Hi everyone,
#1 Page Swapping
Another quick way to receive a Google penalty is to page swap. To page swap, someone makes a page which is ranking well on Google for a search term. Then they swap the page out for content about something unrelated to the search term.
This removes all the good content Google used to rank the page well. It also replaces the content with something new. The new content may not be as good. It also is unlikely to be what the user is clicking the link expected.
#2 Domain Squatting
Everyone makes typos occasionally.
Using potential typos to redirect users to a different site is shady. Imagine you are planning to visit Yahoo.com but you accidentally typed in Yahooo.com. This is a simple mistake to make, but sketchy people could have bought the domain with the extra ‘o’ in it on purpose.
Luckily, the real Yahoo.com owners bought the Yahoo domain as well, so you still get where you were going. Domain squatters catch these errors before the domain owners do.
Most people who own a website have not purchased all the misspellings of their domain. Sketchy folks might grab up such misspelled domain names. These domains are then used to try to trick people into buying from them instead of the site intended. Others use this to steal passwords, spread viruses, or other wicked purposes.
For SEO, a person might try to have the misspelled domain name redirect to their site. This gets a couple of extra site visitors. While this might get a few extra confused or angry visitors, these visitors are not the visitors you want.
This is one of the shadiest practices of all the ones listed in this article. Search engines do not want an association with this kind of behavior. As a result, they may delist anyone caught trying it.
#3 Link Exchanges
Link exchanges may sound like an excellent link building idea. Suppose two website owners agreed to link back to each other’s site.
Site owners want to create relevant links to each site which did not exist before. This is a simple link exchange. While it is possible to do this properly, often, the result is a long list of links.
As friendly as this may sound, it is not helpful to the people who visit the sites. The long lists of links often are not relevant to the other content on the website. Besides, lists of links are hard to sort through. I see this often with companies offering guaranteed SEO results.
#1 Page Swapping
Another quick way to receive a Google penalty is to page swap. To page swap, someone makes a page which is ranking well on Google for a search term. Then they swap the page out for content about something unrelated to the search term.
This removes all the good content Google used to rank the page well. It also replaces the content with something new. The new content may not be as good. It also is unlikely to be what the user is clicking the link expected.
#2 Domain Squatting
Everyone makes typos occasionally.
Using potential typos to redirect users to a different site is shady. Imagine you are planning to visit Yahoo.com but you accidentally typed in Yahooo.com. This is a simple mistake to make, but sketchy people could have bought the domain with the extra ‘o’ in it on purpose.
Luckily, the real Yahoo.com owners bought the Yahoo domain as well, so you still get where you were going. Domain squatters catch these errors before the domain owners do.
Most people who own a website have not purchased all the misspellings of their domain. Sketchy folks might grab up such misspelled domain names. These domains are then used to try to trick people into buying from them instead of the site intended. Others use this to steal passwords, spread viruses, or other wicked purposes.
For SEO, a person might try to have the misspelled domain name redirect to their site. This gets a couple of extra site visitors. While this might get a few extra confused or angry visitors, these visitors are not the visitors you want.
This is one of the shadiest practices of all the ones listed in this article. Search engines do not want an association with this kind of behavior. As a result, they may delist anyone caught trying it.
#3 Link Exchanges
Link exchanges may sound like an excellent link building idea. Suppose two website owners agreed to link back to each other’s site.
Site owners want to create relevant links to each site which did not exist before. This is a simple link exchange. While it is possible to do this properly, often, the result is a long list of links.
As friendly as this may sound, it is not helpful to the people who visit the sites. The long lists of links often are not relevant to the other content on the website. Besides, lists of links are hard to sort through. I see this often with companies offering guaranteed SEO results.
