With all the people starting media buys it would be great if we do not have to all make the same mistakes. I just ended a media buy at $250 because I was not getting any conversions. I ran an ad for Garcinia (a weight loss supplement) on Martha Stewart's website. $250 and 100 clicks later and I have zero, zilch to show for it. I don't need to spend more money on this it is not working. This is not to say anything about the product or the website other than my spend did not work. I obviously need to change something in my marketing efforts. So far I tried this: Traffic->Offer->Profits This did not work for me. I linked the product ads straight to the product sales page. You would think they would have this flow optimized. They must not. They must be relying on affiliates to generate enough traffic as a whole to compensate for a low conversion ratio. At least that is how it looks to me. So, you guys and girls do not need to try this particular setup, I've already tested it. Start with this and improve on it. I have some ideas on how to improve this setup, but I am also beginning to question my overall approach. More to follow!