2013 Beginners Guide TO SEO

Thanks for sharing this post. It's awesome to read. Lots of information about SEO and Link Building for beginners. I thought it was really cool !!

Thanks a million for sharing this.

Great share! Thank You.

I know you didnt expect this, But still i would say TFS

How can i get this guide

Nice share, but the discussion about this topic is better part.

Not up for getting into a pissing argument with you. But:

What is your point? I see you make money, and you have your own projects that sell well, you have content that is good enough to be referenced and curated by authority sites, but I don't see the point you are trying to make.

And OP is failing to make the point that needs to be made.

Search engines are supposed to return the most relevant results in response to a users need or query. If all the results that are being retrieved by the search engine are basically either a bunch of optimised landing pages that sell penis enlargement pumps or 500 word spun articles on how to do cock push ups what do you think is going to happen?

People are going to get pissed off. And people are already pissed off.

The Internet was great because it was a level playing field for the small guy and the big corporate fat cats who had more zeros in their marketing budget than you had on your grade sheet at school. If the small guy now decides to ruin it for everyone including themselves by advocating practices such as syndicating duplicate article content on a bazillion sites to rank a landing page that sells a product that doesn't in fact help the end user then GG is all I have to say.

If I'm not mistaken this is the white hat section, and white hat might not be viable to a backroom bandit trying to beat the system and avoid getting a job or start a tangible business because you are right, it is far more costly in terms of time and money, but doing it right the first time means in most cases it will stick. For as long as the guys understand that it's short term vs long term, and proactive vs reactive it's all good.

White hat in the white hat section, black hat in the black hat section. Basic taxonomy.


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good read!

utterlyadrift25 said:

If I'm not mistaken this is the white hat section, and white hat might not be viable to a backroom bandit trying to beat the system and avoid getting a job or start a tangible business because you are right, it is far more costly in terms of time and money, but doing it right the first time means in most cases it will stick. For as long as the guys understand that it's short term vs long term, and proactive vs reactive it's all good.

Click to expand...

Well if you want to get technical, there is no such thing as white hat SEO. Scritty is right - the second you start building backlinks to improve your rankings you are manipulating the search results, that is not white hat. Some people like to get holier than thou about the fact they do it by hand, but the reality is they are just going a much longer way about manipulating the SERPs.

With regards to short term vs long term, that is a load of bollocks. Everything you do with regards to SEO hangs on what Google decide to do with their next update, there is no possible way to guarantee that what you're doing now will have you ranking next year. Plenty of things that used to be seen as good practice now damage your site, and those things were being championed at the time as white hat methods that provide long-term benefits. What makes you think there's any difference with current 'recommended' techniques?

EddieC123 said:

Well if you want to get technical, there is no such thing as white hat SEO. Scritty is right - the second you start building backlinks to improve your rankings you are manipulating the search results, that is not white hat. Some people like to get holier than thou about the fact they do it by hand, but the reality is they are just going a much longer way about manipulating the SERPs.

With regards to short term vs long term, that is a load of bollocks. Everything you do with regards to SEO hangs on what Google decide to do with their next update, there is no possible way to guarantee that what you're doing now will have you ranking next year. Plenty of things that used to be seen as good practice now damage your site, and those things were being championed at the time as white hat methods that provide long-term benefits. What makes you think there's any difference with current 'recommended' techniques?

Click to expand...

This long term/short term thing is a crock of shit. Something all the big "sensible" sites talk about as if it was fact - but I have never seen them link to any proof.

I'm not comparing a self built site with regular updates and regular community and zero linkbuilding on the one hand with some guy who builds 20 sites a day with 100% stolen content - and links with nothing but forum profiles, advertises with nothing but adsense or amazon and just "long tails" with "crash and burn" sites.

Yeah - 9 times outta ten the community guy will survive. 9 times outta ten the "crash and burn "site builder will lose his site (though what's the ROI?...The crash and burn might still have won and got a great return on his tiny investment - and not care about the crash!)

I'm talking about effective use of automation and outsourcing. Decent content (some syndication, some curation, a little "adaptation" and heaven forbid even some original thought and content thrown in for good measure) automated or subscribed link building.

It works - and there's nothing new about it. More. I doubt Google even care. The low hanging fruit is that the internet is still full of shit sites with SWL foot links only supporting them with 100% unreadable or scraped content.

Google's job isn't to police the internet - it isn't to provide a "better user experience" either.
It's to get the biggest dividend for shareholders and the biggest sustainable share price
The minute the value of a slightly cleaner index costs more than the cost of achieving these better results... you can bet your ass Goolge won't do it.

Id love to see these figures where (microniche culls aside) White hat sites have survived when BH sites haven't.
In microniche there were culls in 2010 and 2011 (but plenty survived).
Likewise a trip to Moz or Searchengineland or Matt Cutts blog is full of people QQing about their supposed "WH" site being destroyed by Google.

I promote using effective methods. been bounced now and then but never "hit hard", that's just the way of the internet, you learn to roll with the punches and having more than one niche/site helps here)

As for "Long lasting". Where's the proof that WH is better than "Off colour headware/effective"
My golfing holiday site has been around since 1996 and other than a few weeks in 2003 and a month or so in 2011 has been on page 1 for my key terms for 17 years.
How bloody long do you want long to be? How many lifetimes are you counting this in?

Scritty

The guide seems perfect when it comes to service providing agencies or offline marketers or with small websites. For internet marketers, it provides basics but you still need to go a long way..

Thanks for sharing this nice guide. It will really help business owners a lot, including me...

The purpose of white hat techniques is still to "game" Google, isn't it? Like Eddie said above, once we create backlink on purpose to increase our ranks, we also has committed sin against Google.

Let's see about blog commenting. A lot of so-called experts told us to go to do-follow blogs, find blog who match our site, and then comment there. That's a white hat technique, they say. But surely, you could just automate this kind of things using GSA SER, for example. You don't need to search those blogs, all you need is just define your keyword and it's a go, for days and nights. It doesn't make a difference if you made a post by hand or by help of the bot. Google doesn't know that, and Google will reward that post the same value, whether you post it by hand or by bot. So, why using your hand? Be more competitive by using bots. Fearing that excessive posting will give you penalty? Tell your bot to rest for X hours after posting X comments. Your time or your employees time posting on blogs are better used to improve your business or better run your business.

A little mathematics :
In my country you can pay someone to create 50 blog posts for a day, for around $5.
GSA Ser can create around 500 blog posts in a day (can be more, but my bandwidth is small), for only $ 99.
In a month, you can only have people working for 20 days, thus costing you $100 and create for you 1000 blog posts.
In a month, GSA Ser can give you 15000 blog posts, as bots don't need a time off.
Mathematically, blog posts using hand cost you $ 0.1/blog posts.
Using GSA Ser (note that GSA Ser only need to be purchased once!) cost you only $ 0.0066.
GSA Ser is 15 times cheaper, not to mention that you don't need to pay for the next months.
In conclusion : It's unwise not to automate or outsource things.

Also, it's pretty clear that the "pure-white-hat" techniques may not save you during an algorithm update. I got a website while back, got thousands of visitor daily, 90% unique content, no link building. Then one day, the web vanish from Google. Vanish without a trace. Website has PR of 4, but Google refuses to index it for weeks, eventually it disappear altogether from Google's index. Remember, all white hat. Instead of moaning, I downloaded all of my unique content, and create a new one, rather than trying to fix problems I know don't exist.

Let's also remember the payday loan incident, where one of the BH-ers gain top-3 spot in Google, although Matt Cutts has stated that he has made "significant" improvements in payday loan searches.

As a closing of my posts, I would like to state that it is foolish to use pure white-hat techniques. Do white hat if you want, but do it smartly. Automate the white hat.

Nice share. Just went through with it.

Good points have been discussed there. Worth bookmarking