2 Very basic questions

Hiya

Happy New Years guys! Hope you're all doing well!

Ok, so I want to offer PPC services and hand the assignments to someone else.

As I'm currently in the process of finding someone for fulfillment I've been picking up nuggets here and there to help me sell this stuff and I'm trying to form a client intact form to make the process smooth.

I know a business will need a google places pages (now called a Google My Business account) in addition to adwords account.

I really don't want to wait for them to do anything because they'll just disappear if I ask them to do anything.

So, 99% they won't have either accounts. What information should I gather from them to get the ball rolling? Should I use their email accounts or make new ones? Should I go the post card route with the Google My Business accounts? When they are all sold how do you do client intake?

Any help given would be massively appreciated.

Well, first you would want to have them sign a PPC contract. This contract would have information regarding service disclaimers (e.g., PPC advertising networks or search engines may drop listings from its database for no apparent or predictable reason), compensation, confidentiality, delivery dates, specifications, equipment used, and your strategies.

In the event that your client does not have a Google My Business page or a Google Adwords account, you can offer to set it up for them for free or for a fee (I would personally do it for free for small businesses and individuals).

As for the information that you should gather from them, you should send each client a questionnaire asking them about their business, goals, preferred method of communication, target audience, competitors, and what they are trying to achieve through their campaigns (visitors, leads, conversions, etcetera).

Thank you guys, I used your advice immediately. Appreciate the help!