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2 Things NOT to do - Rookie SEO Mistakes

Discussion in 'Link Building' started by ProSEO Show, Oct 9, 2013.

  1. ProSEO Show

    ProSEO Show Regular Member

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    I wasn't 100% sure where to post this, but link building seems pretty relevant. Here are a couple mistakes I've made throughout the years that should definitely be avoided, but could at first seem like beneficial to your seo / link building strategies... Thought I'd help prevent others from doing the same.

    2 Things Not To Do - Rookie Seo Mistakes


    1: Accidentally Helping The Competition
    Often it's recommended to build outbound links to relevant pages / sites to your topic - I believe the thought behind this is this tends to help the se's know what your page is about even more, and associate it with that topic, and of course if you're considering the viewer, then it adds value to them as well.


    While this is not a bad thing to do, you should not link to your top competitors. At first it seems like linking to the authority of the keyword / topic is the most beneficial for the viewer as well as the SE's, but beyond the obvious reasons let me explain why you should avoid outbound links to at least the top 10-20 competitors (especially do follow, if you're going to link to them use nofollow tags).

    I was at one point attempting to rank for a moderately competitive KW, and threw in links to the top few authorities at the time for this KW on my article. After doing some link building, and backwards engineering my competition's links and taking the ones I could myself, I proceeded to build some tiers around those links, work on optimizing on-page, and building up social indicators. Gave it some time, and I hadn't quite gotten the rank I wanted so I went back to do analysis on my competition's links again...Guess what they all had in common? The top backlink for all 3 of the top competition for this KW was the same: My article. Lesson learned - don't link to your top competitors.

    2. Accidentally Becoming The Competition

    A pretty common link building strategy is making some strong tier 1's out of web 2.0's with high authority domains (think wordpress, blogger, etc), as most of you know. Now when you're going after a keyword or phrase, and building links to it, it's of course good to vary your anchor text as relatively recent (not that recent) Google updates have penalized sites with over optimized anchor text linking back to their pages. We still want our tier 1's to be associated w/ the keyword, so we use variances of them as anchor text, put them in the h1 tags, in the sentences, etc, but mix them up a bit so it's not a bunch of duplicate content.

    Occasionally you might make an exact match subdomain (ie; yourkeyword d\o/t wordpress d\o/t c \0/ m) and make the heading of the page the exact KW or phrase you're going after. Once all your tier 1's are built up, and have their own "unique" content relating to your KW/topic, you proceed to build your tier 2, tier 3, however far you're willing to go. This sends a lot of juice to these tier 1s, which then send it to your $ site and ideally this boosts your $ site to the top of the serps. Their high authority domains is where the issue comes in.

    Because these Tier 1 web 2.0's have high authority domains, they're quite easy to rank especially with lots of links built (if you do it right). If you happen to choose yourkeyword d\o/t highauthorityweb20 d\o/t c \0/ m, and use the exact KW / phrase in the h1 and throughout the content, etc, you might soon find that your $ site isn't ranking the best, but the web 2.0 is actually passing it! I made the mistake of getting 3-4 of my web 2.0's ranked on the first page, and my $ site was right at the top of the 2nd page for this particular kw. Would have been page 1 if not for the web 2.0's. Just created 4 unnecessary but very strong competitors for myself - and they were myself. It's not that big of a deal because you can of course monetize web 2.0's as well, but depending on your goal w/ the $ site, the web 2.0's might not be able to achieve that goal due to limitations in customization, etc. Lesson learned - don't compete w/ yourself by using your exact KW/Phrase for your web 2.0 sub-domains and titles - instead you should vary them but keep them relevant to the topic.

    These things might seem like common sense to a lot of you, but hopefully this helps a few ppl out.
     
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    Last edited: Oct 9, 2013
  2. BlackCod

    BlackCod Regular Member

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    This was a good read, Thanks.
     
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  3. CashRobber

    CashRobber Newbie

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    Very useful tips! Especially tip 2 :)
     
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  4. ProSEO Show

    ProSEO Show Regular Member

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    Thanks, glad to see someone read it lmao. Anything other ppl would like to add? A thread full of things to avoid in SEO might be really beneficial for a lot of us. There's already a lot of "you should do this" or "that", but I wouldn't mind seeing a little preventative guidance. A lot of SEO really is trial and error, testing and planning, etc, learning from your own mistakes - and learning from other people's mistakes.
     
  5. Nzaw4

    Nzaw4 Newbie

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    Great read! Esp #2 Now i need to rethink some of my strategy
     
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  6. bigkapp

    bigkapp Regular Member

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    Grate read ProSEO show. Both are excellent tip's/reminder's for any body doing SEO.
     
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  7. namila007

    namila007 Registered Member

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    thanks. i think i did the same thing explained under 2nd para. :S should i delete them ?
     
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  8. ProSEO Show

    ProSEO Show Regular Member

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    Deleting them probably isn't your best bet if they're Tier 1, because you'll not just lose that link, but all the link juice going to them from the 2nd tier...Just going to have to work a little harder to pass em up. Maybe go back and revise them to be still relevant to the topic, with terms that relate to the keywords but remove some of the exact match of your keyword from titles and inside the content and make them into variations of the exact keywords...
     
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  9. Anderai

    Anderai Newbie

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    Thanks for this. Incredibly useful to know.
     
  10. sparky444

    sparky444 Newbie

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    Very interesting. Thank you.
     
  11. EddieC123

    EddieC123 Regular Member

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    If you end up ranking your tier 1 properties, why not just monetise them?
     
  12. TerryMeshon

    TerryMeshon Junior Member

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    I did number two on one of my journeys! :D
     
  13. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    Good points op but I guess these are not mistakes.
     
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  14. ProSEO Show

    ProSEO Show Regular Member

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    You can monetize them, but there are certain forms of monetization that just aren't possible w/ most free web 2.0's. With your own website you've got a lot more control over your options, and aren't limited to contextual ads / links, etc.. ie; content locking, email list software, and scripts in general..
     
    Last edited: Oct 21, 2013
  15. Janseo1

    Janseo1 Registered Member

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    Great post. Many do not realize that these two mistakes are pretty easy ones to make. I feel that when you know these two mistakes, they will be on your mind and you might not do them!
     
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  16. SocialFire

    SocialFire Regular Member

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    Thanks for the good tips!
     
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  17. SEO Land

    SEO Land Newbie

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    Good Tips shared here. Its my pleasure to read them.
     
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  18. rozerr

    rozerr Registered Member

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    Helpful post "ProSEO show". Thanks for the tips.
    Two years ago when pagerank was the most important factor in deciding which site's worth more. I did a mistake too. I promoted my websites inner pages and build many links for inner page than homepage. Due to which in result i got my inner page's PR more than the homepage PR that affected my business at that time.
     
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  19. Flex1

    Flex1 Regular Member Premium Member

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    This is a great thread! Thanks so much for the tips. The section about not becoming the competition is amazing.
     
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  20. iimpact

    iimpact Junior Member

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    nice read, especially for the "2. Accidentally Becoming The Competition"
     
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