2 links to same website - risky pattern?

Kikerinka said:

Most of them don't. but that doesn't mean that they are right.

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I prefer to get both traffic and link juice myself but it's rarely the case.

Especially since noreferrer tag is getting more popular and I can't even tell.

So just link juice in most cases.

Kikerinka said:

BTW, it's referral traffic, not direct traffic.

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I meant clicks on links inside guest posts of course, not traffic type.

Kikerinka said:

BTW no.2, direct traffic is the most influential ranking factor (proven by countless big studies), but how to get that has nothing to do with PBN or other link building...

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I'm sure you meant organic search traffic.