2 Good Clickbank Products = 1 headache

Hey all
Firstly Happy New Year

I have a headache..but it's quite a nice headache to have

Although my product is a musical one the dilemma is very general...so please read on.

I am currently the vendor for a piano tutorial called A.S.A.Piano which teaches complete beginners how to play 12 classic songs on piano complete with vocal. It's a very good product and sales are going quite well through Clickbank.

Samantha (the actual tutor) and I have almost completed a second series of video tutorials which I believe will be even more popular than the first set.

These videos show step by step how to play classic songs but with the melody line played on the keyboard instead of as a vocal (so none vocal).

The course has taken a lot of work to put together but is amazingly good and beginners will love it. It's way better than anything someone could get for free off Youtube and this will be made obvious, so I have no doubt that it will sell very well.

So my 'headache' is how to best go about creating a sales page for two alternative yet complimentary products.

From what I can see I'm going to need to do a lot of testing with this but if anyone has any ideas, maybe you sell two products already and have a system that works, I'd be grateful for any advice.

Of course throughout the whole process we need to consider the effect on our affiliates who are very important to us, so they need to benefit too.

In my mind if have these options:

1) Create a sales page that sells both products at the same time giving the option to buy either. The beauty of this is that we could also maybe offer a 'buy both' option at a discount price. - The downside of this idea is that it will have to be a very long sales page and it may confuse people or leave them undecided, so they may end up buying neither. Probably my least favorite option ( especially as I'm going to have to cretae the darn page

2) Just sell them as two totally separate products and have done with it. At some point we could maybe introduce the alternative product through a newsletter and just try and make sales that way.

3) Sell them as two separate products however (and I've seen this done) before the point of purchase push the other product too at a discount, so upsell on a page before the Clickbank order form. - this worries me because it may just make the purchaser 'think again' just before they are buying.

4) Sell them as 2 separate products and then 'upsell' on the Thank you page after the sale of the first product (have seen this done too).

These are my current thoughts about marketing the courses and I'm sure there may be other strategies to consider, but I'd love to hear any more thoughts or advice from both affiliates and vendors alike.

Many thanks
Shayman

Shayman,

So, this 2nd newly created product, does it also center around helping newbies play the same 12 classical songs, or are we talking a whole different genre?

If we're talking a whole different music genre, then I'd say to try and sell them apart from one another and see how that goes for a bit.

Of course, you could be like the mainstream marketers and offer the 2nd new course as a OTO/Upsell once a customer goes through the purchase process for the existing course.

On further consideration, go ahead w/the upsell process, as creating the OTO page won't be as hard as creating a whole new 'sales page' in order to promote the 2nd product.

Good luck w/whatever decision you choose!

Hi H2oboy
Yes I've decide to try the upsell route prior to the Clickbank order form first off. My thinking is that if someone has clicked to buy then I can see offering them a bonus at a discount price will put them off the orginal purchase and may just gain the upsell if they are in 'buying mode'.
All the best
Shayman

OP? How come you are using a smiley from WF forum?

http://www.warriorforum.com/images/smilies/smile.gif <- That?

^ Here goes the answer:

Am I not allowed to be on 2 forums?? I just like to get as many opinions as possible before making a decision on anything. Sorry if that's against the rules. Please let me know!!

shayman said:

Am I not allowed to be on 2 forums?? I just like to get as many opinions as possible before making a decision on anything. Sorry if that's against the rules. Please let me know!!

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No it's not against the rules, but it is kind of odd to be using the smilies from one forum on the other one.

Everytime that little smilie loads on this page it'll be leaving a footprint on the wf stats that the image was accessed from here. Using images like that is a pretty standard way of tracking page loads, although I can't imagine that being the case here. I noticed it right off, but then I saw ericsson had already mentioned it so I just waited for your answer.

Like I said, it's just kind of an odd thing to do.

Sorry guys, I just cut and pasted portions from there because it was just quicker and relevant ..and I didn't realize that it would bring the smilie image over. I understand now though so apologies for the confusion.
I find that there are very experienced and valued contributors on both forums and just wanted to benefit from both. Here's a Black Hat Smilie for you

I think the upsell before CB purchase is the best route to go. Though I've heard that longer sales pages convert better (i don't agree but it seems to be what everyone is doing).

shayman said:

Hi H2oboy
Yes I've decide to try the upsell route prior to the Clickbank order form first off. My thinking is that if someone has clicked to buy then I can see offering them a bonus at a discount price will put them off the orginal purchase and may just gain the upsell if they are in 'buying mode'.
All the best
Shayman

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It would be nice if there was a way you could split test it to try that and also try doing it from the thankyou page and see which converts better overall. You could always try it one way for awhile and then try it the other way and see which works better.

Just be sure that how ever you're doing it, the affiliates are getting credit. Not just for the first product but the upsells as well. They brought the traffic to your site so they deserve the commissions even on the upsells.

shayman said:

Sorry guys, I just cut and pasted portions from there because it was just quicker and relevant ..and I didn't realize that it would bring the smilie image over. I understand now though so apologies for the confusion.
I find that there are very experienced and valued contributors on both forums and just wanted to benefit from both. Here's a Black Hat Smilie for you

Click to expand...

No problem. Lot's of members here not only have accounts there, but many even have their own wso products over there.

GreyWolf said:

It would be nice if there was a way you could split test it to try that and also try doing it from the thankyou page and see which converts better overall. You could always try it one way for awhile and then try it the other way and see which works better.

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Yes I think this is what I'll do. I'm lucky because my day job is a designer so I can make as many tweaks as necessary...probably too many at times!

GreyWolf said:

Just be sure that how ever you're doing it, the affiliates are getting credit. Not just for the first product but the upsells as well. They brought the traffic to your site so they deserve the commissions even on the upsells.

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I wouldn't have it any other way and would hate to make a sale and the affiliate not get the credit. I can see how much trouble many of our affiliates have gone to to promote A.S.A.Piano and as an affiliate myself I know how rotten I would feel if I thought the vendor had taken sales from my hard work, but not only that I wouldn't want to get a bad reputation either. I've seen it happen and it's a small world!!

GreyWolf said:

No problem. Lot's of members here not only have accounts there, but many even have their own wso products over there.

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OK, yeah my bad and I'll remember in future.

i'd vote for option #2, sell as totaly separate products and use different landing page. there's no linking between the two.