2 diffrent domains: Same Site. SEO trick?

Benni0315

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Hey Guys,

there are these 2 German websites. Both are all about biking:

fahrrad.de

bruegelmann.de

If you visit the site, you will see, that everything is the same, except The Name, the Prices, and the Domain
Both are ranking nevertheless for the same keywords. Just pick one Item, search for it on Google and Boom, both are ranking?

Is this really a smart tactic? I mean fahrrad.de has 3,3 M Organic traffic/Month and bruegelmann.de 300k+
Why doesn't google recognize it as duplicate content? Is it because there are multiple sites with the same description, title... because they all get them from their supplier?

I really think this is an interesting topic.

Bruegelmann:
1609090729746.png


Fahrrad:
1609090758517.png


Look at these differences. I think its just astonishing to see, that they have big differences in Avg. Visit Duration...


What do you think?
 
Non US search engines are quite behind the US one.

Altho, some updates are global like this last one.

Is this because of the latest update or was it like this much longer?
 
Google isn't that savvy with non English content as yet, so make hay while the sun shines.
 
Non US search engines are quite behind the US one.

Altho, some updates are global like this last one.

Is this because of the latest update or was it like this much longer?
Google isn't that savvy with non English content as yet, so make hay while the sun shines.

well their both active 10+ years. If this did not get recognized, I‘m really worried about google.

a site this big for that long must have been under some manual control whatever. Could it be that this isn‘t against googles guidelines because they use a different name, domain and prices and everybody else uses the same descriptions as they do.
 
Maybe it's allowed, because it's both the same company? (internetstores GmbH)
 
well their both active 10+ years. If this did not get recognized, I‘m really worried about google.

a site this big for that long must have been under some manual control whatever. Could it be that this isn‘t against googles guidelines because they use a different name, domain and prices and everybody else uses the same descriptions as they do.

Took a closer look.

Those websites are actually not identical.

Pages have original content at the bottom. That's what's responsible for rankings.

Examples:
Code:
https://www.fahrrad.de/zubehoer/
https://www.bruegelmann.de/zubehoer/

https://www.fahrrad.de/orbea/
https://www.bruegelmann.de/orbea/

https://www.fahrrad.de/teile/
https://www.bruegelmann.de/teile/

Items might be identical but they only take a lot of space visually. In code, they are just a few lines of text search engines can bite on.
 
Took a closer look.

Those websites are actually not identical.

Pages have original content at the bottom. That's what's responsible for rankings.

Examples:
Code:
https://www.fahrrad.de/zubehoer/
https://www.bruegelmann.de/zubehoer/

https://www.fahrrad.de/orbea/
https://www.bruegelmann.de/orbea/

https://www.fahrrad.de/teile/
https://www.bruegelmann.de/teile/

Items might be identical but they only take a lot of space visually. In code, they are just a few lines of text search engines can bite on.

I have seen this trick with gold websites. They even put content in unopenable accordeons.
 
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