I do the online marketing/fundraising for a non-profit charity. The best part is that Google gives us $10k/mo or $329/day in free AdWords advertising. The only real limitation is that I'm restricted to max $2 CPC. I've tried getting donors using keywords related to the charity but without much success. I'm looking for keywords and a good way to monetize the traffic. I'm sure I can spin different topics and relate them to the charity/donations but I'm stuck on what to do. The charity is about closing the digital divide throughout the world so tech stuff works great. Any of you guys have ideas?