106 Sponsorship-Based Link Building Queries


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Nov 2, 2015
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What you really need are back-links. Interestingly enough, I bookmarked this page a few months ago after I had already discovered this method through my own trial and error and didn't need it, but I knew it was such a comprehensive list, that it would be useful to share later (starting a blog soon). When I went back to the bookmark, the page was gone. So I went to the good ol' Wayback machine and found it again.I was considering not sharing this because I think it's so valuable, but it's Thanksgiving. If you've got a little bit of cash to throw in the webmaster's face, you will get a lot farther with this as well. This is the type of list Google despises.

Use a great introduction with a real name, cite your website, say please and thank you. Be polite. The more casual the website the better, these people don't understand the value of a back-link and often don't understand the value of their website. (Will give free or undervalued back-links).

People tend to think you're a robot, humanize your letter and try and mention something specific about their website. You're trying to increase your CTR from direct-outreach. Often, the most valuable websites are those that don't specifically mention they will sell links, the least powerful are those with a giant list of external links or "sponsors page".

These can be good links, but too much of one thing is always bad. Too many of these and you will get hit with a penalty. Remember to also comment on relevant blogs, do a few paid Facebook posts to get some legitimate shares and likes. Do your best to make make your website appear natural.


49 Donation Seeker Queries

Some organizations require donations to continue operating. Some of these organizations thank their donors by publishing thank you pages. Some of these thank you pages contain links. Some of these organizations may serve or target your market. Some may be in line with your company's ethical or moral code. If you'd like to donate goods, services or money to these kinds of organizations you can find them with the following queries.

  1. [KW] donat* list
  2. [KW] contributor
  3. [KW] donation site:.org
  4. [KW] supporter
  5. [KW] donor
  6. [KW] inurl:donars site:.org
  7. [KW] grantor site:.org
  8. [KW] sponsor site:.org
  9. [KW] donations
  10. in kind donars list site:.edu [KW]
  11. [KW] support* list
  12. in kind donations list site:.org [KW]
  13. in kind donations list [KW]
  14. [KW] donor site:.org
  15. [KW] grantor
  16. [KW] donation thank you
  17. [KW] grantor thank you
  18. [KW] supporter site:.org
  19. [KW] donor* list
  20. [KW] donate
  21. [KW] donor thank you
  22. in kind donars list site:.org [KW]
  23. in kind donations list site:.edu [KW]
  24. [KW] donation
  25. [KW] "thank you" donor*
  26. in kind donars list [KW]
  27. [KW] supporter site:.edu
  28. [KW] donor site:.edu
  29. [KW] inurl:donars site:.edu
  30. [KW] partner site:.edu
  31. [KW] partner
  32. [KW] contributor site:.org
  33. in kind donars list site:.org [KW]
  34. [KW] "in kind donor*"
  35. [KW] inurl:donation site:.edu
  36. [KW] partner site:.org
  37. [KW] contribut* list
  38. [KW] supporter thank you
  39. [KW] contributor site:.edu
  40. [KW] partner* list
  41. [KW] donation site:.edu
  42. in kind donations list site:.org [KW]
  43. [KW] grantor* list
  44. [KW] grantor site:.org
  45. [KW] inurl:donation site:.org
  46. [KW] grantor list
  47. [KW] scholarships
  48. [KW] scholarship site:.edu
  49. [KW] scholarship site:.org

20 Queries for Sponsoring Events, Conferences, Fairs, Festivals and Runs

Event sponsorship is a subcategory of donations, but because events center on live, sometimes massive gatherings of targeted customers (erm, aka people), they deserve their own section.

  1. [KW] festivals
  2. [KW] events
  3. event listing [KW]
  4. [KW] event calendar
  5. [KW] event sponsor*
  6. [KW] fairs
  7. [KW] conference
  8. [KW] conferences intitle:list
  9. [KW] Run Sponsor*
  10. [KW] Happenings
  11. [KW] show
  12. [KW] sponsorship
  13. [KW] sponsors
  14. [KW] Thank* "to our sponsors"
  15. [KW] "our sponsors"
  16. [KW] thanks to our sponsors
  17. [KW] sponsor site:.edu
  18. [KW] sponsor
  19. [KW] spons* list
  20. [KW] "thank you" sponsor*

16 Contest Announcer Queries

Creating your own contest - or sponsoring someone else's - can be a great way to get your name out in the industry. If the rules or the "game" itself is in line with your brand then all the better. Here are some queries to help you promote your contest and possibly earn some links in the process.

  1. [KW] contest intitle:submit
  2. add contest [KW]
  3. submit * giveaway [KW]
  4. contribute prizes [KW]
  5. [KW] intitle:submit intitle:contest
  6. [KW] sweeps* intitle:submit
  7. [KW] giveaways intitle:submit
  8. [KW] contest
  9. add [KW] contest
  10. suggest [KW] contest
  11. suggest contest [KW]
  12. [KW] allintitle:submit * contest
  13. [KW] "contest list"
  14. sponsor [KW] contest
  15. [KW] contests
  16. [KW] contest announcment

10 Membership-Due Site Queries

Some groups require membership dues. Some of these sites have member directories, or member lists. Many of these dues-driven organizations also put on events, publish industry-targeted content and send out email newsletters. If you're not sponsoring them you should at least be contributing content to them! Here are some queries for sniffing them out.

  1. associated [KW]
  2. [KW] Meeting
  3. [KW] organization inurl:.org
  4. [KW] Chamber of Commerce
  5. [KW] "association for"
  6. [KW] Group
  7. [KW] members
  8. [KW] "of America"
  9. [KW] professional organization
  10. [KW] association

11 Queries for Product Review Opportunities

Getting products reviewed can have a profound impact on sales, especially if the reviewer is well trusted and the publishing site well distributed. These queries will direct you towards sites that seek out products for review.

  1. [KW] reviews
  2. [KW] allintitle:get * reviewed
  3. [KW] submit * review
  4. get [KW] reviewed
  5. [KW] reviews inurl:submit
  6. [KW] get * reviewed
  7. [KW] intitle:Reviews
  8. [KW] ratings
  9. get [KW] reviewed
  10. [KW] rating
  11. [KW] intitle:Reviewed