100 Page Site, No links Need Help

I recently acquired a site with 100 articles on it. They apear to be targetting long tails and really it looks like 500-1200 estimated through adwords type traffic for each. The thing is, this site has no inbound links yet. Some of the posts don't really have "keywords", just kinda random stuff.

I've dug about 70 pages out that were somewhat optimized for these long tail low traffic keywords.

So now, How do I go about linkbuilding with this? Most of the pages are in the top 80 SERPS, even with no links.

Doesn't seem to be those "money" keywords in there, just a bunch of longtails, don't get me wrong, the site is nice and WH in nature.

So, Do I just put those keywords I picked out from it, throw them in SEO Rank checker and promote the ones that are ranked the highest first? Or do I start promoting the ones that are ranked last? Or do I start link building for the ones that may have the most traffic?

I'm usually building my own sites from the ground up, this is a whole different type, having it all done, and needing to start some sort of promotion.

So, just start with the highest rank and shoot a few links, then next kw and shoot a few more links? Is there some priority to them? Or lol, Just randomly shoot links at all pages and hope its enough?

Slightly confused on this approach. BTW, I got the site super duper cheap soo. Actually, I prob shouldn't have taken on another {project|task}

~Rob.

In the past in a similar scenario, I have built links to the least competitive keywords first. Once those are all in top ranking I start tackling the bigger keywords. IMO it helps when going after highly competitive keywords.

That seems to be what I thought. Also, it will be a bit more interesting and have faster results.

I totally agree. Pick the low hanging fruit first and then concentrate on the more difficult KWs.