$100 in Google adwords credit... wut do?

So when I got my domain and hosting, i was given 100 in Google adwords credit, as well as 100 for Yahoo and 50 for Bing. i thought, woah, pretty cool I should use this wisely.

So, I'm asking you guys, what should I do with it? I am about to publish my first ebook in KDP, so I figure the first idea is to use this to promote it. Should I promote the free downloads, or wait for my free promotion to be over and go for promoting the paid product?

I guess I could also use it to promote my website some, but that's just another idea.

Suggestions are greatly appreciated

I received this too. You have to deposit and use $25, then you get the additional $100 bonus.

boombaby7 said:

I received this too. You have to deposit and use $25, then you get the additional $100 bonus.

Click to expand...

here is the answer for your question.

To come to a conclusion you will have to do a little bit of research and note all the possibilities after this you will be able to take a better decision. Of course you could buy right away some ads but if you are not sure how and if they will work in your best interest it would be better to read some SEO articles to understand the mechanism. Meanwhile, promote your business with methods that don't imply using money: social media pages, posts on forums and in groups, giveaways of your ebook would be nice to.

I would spend it on retargeting, because setting up a profitable lead generation campaign can take a lot more money, especially if you don't have a lot of experience.

Add the tracking code to your site and start building your retargeting list as soon as possible. When you start the campaign, make sure you have multiple ads running at all times to see what gets clicked more.

If you really want that $100 to last, only retarget people who've engaged with your site.

I suggest build a list with it. You'll have to pay $25 and get $125 in return. Use it cheap per click.

Dont use it for now, keep it pending until you know what you are doing and how useful ppc could be for you.