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100% conversion rate for incentive offer?

Discussion in 'CPA' started by Lecca, Jun 3, 2011.

  1. Lecca

    Lecca Junior Member

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    Hey guys ... I need some advice. I'm preparing a campaign wich has a really strong incentive. So, I'm expecting a REALLY high convesion rate (mabe even 100%). Do you think that it would pose any problems? (I'll be using Adscend and, of course, incentive offers). I'd like to hear your thoughts on this one...
     
  2. Sacrilege

    Sacrilege Regular Member

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    You won't touch 100 percent. If it requires a credit card, you're sol for 99 percent of the incentive demographic, if it doesn't require a cc, you can expect a healthy 98 percent scrub/shave rate because a)your visitor already filled out the offer on another incentive site(oh and networks will blame YOU for this btw, just a fun fact), b) the visitor provided fake information just to get the incentive (this is also your fault btw, or so they say) c) you're running an email submit that says it converts on email submit but in fact requires a purchase or similar.

    If you get to 10 percent conversion on any incentive offer:
    1. Consider yourself lucky as hell
    2. Pm me a referral link to the network so I can sign up under you
    3. Don't count the money until the check clears the bank.
     
  3. Jeremy_AM

    Jeremy_AM Regular Member

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    Not sure what you're basing this on....


    Anyhow, I can't imagine you getting 100% conversion rate. Even if every single person that clicked the offer did it, you're not getting 100%. Not if you have more than a handful of people/leads. At some point someone is not going to get credit; that's just how CPA is. But to say that you can't beat 10% is crazy. To answer your question of "is it a problem", I would question the traffic quality if you're expecting that high of a conversion rate. If traffic is legit and quality, your conversion rate doesn't really matter.
     
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  4. Sacrilege

    Sacrilege Regular Member

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    Roughly 6 million incentive clicks over 5 years. Although, to be fair, I haven't used Adscend.

    Yeah it's called shaving. Networks and merchants like to brush this off like it's a technical difficulty that rarely happens or try to convince you that some ***** marketer popped in during the 3 whole seconds your visitor was filling in his zip code and somehow slipped him another affiliate link. But really, how often does the merchant lose a lead due to technical difficulty? Never. So it's really convenient that the leads always get phone calls, regardless of whether or not the affiliate was credited for the comission - (I have tested this) - but when it's time to pay you, well, it must have slipped through the cracks.

    Again, I want to be fair and say that I have not used Adscend but I have watched the approval rate of incentive offers in general drop to ~5 percent over the last few years.
     
    Last edited: Jun 3, 2011
  5. Jeremy_AM

    Jeremy_AM Regular Member

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    We couldn't even be in business if it was 5 or 10% conversion haha. On our content gateway, which is soft incent, some offers have had 55% conversion for the past 2 months. That's a rarity but many many others maintain a stead 27% or so. And that's soft incent and people being given 4 choices but only one needed, so you have some clicking around possibly while they decide.

    Some offers shave, absolutely. Especially email submits. But you can't generalize to the extent that you have. And I have seen many instances of technical issues on the user-end, so you're wrong in that instance as well. I mean you have some browser plugins and security suites (eg MacAfee) that target and block tracking pixels.
     
  6. bizguy

    bizguy Registered Member

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    Its tough to make incentives worth while for the advertiser without shaving i imagine all incentive offers will shave and the networks %s vary but definitely there as well
     
  7. Sacrilege

    Sacrilege Regular Member

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    I'm not generalizing. As I said before, I have roughly 6 million clicks to back up what I'm saying. I chopped together some stats to show you what I'm talking about - all are e-mail submits, and the user is being paid $.50-$.75 to complete the offer - it's not a content unlocker either, so there's no "clicking around":

    [​IMG]

    This is just from 1 network, I've got 30 other CPA accounts that tell the same story.

    Okay, assuming that it's user-end.. how do you explain that one campaign converting 52 percent and the rest < 10% ? They are all e-mail submits, all traffic from the same site. All to the same (top-tier) network so pixel tracking should be the same. It's not user-end here. It's highway robbery.

    Say what you want but if I was paid for every incentive lead I have generated over the years I'd be posting this from a 30 foot yacht. Are you really arguing that in one case 1156 users clicked a link and 1154 backed out without submitting their e-mail, where in another case I had 52% conversion?

    There is no excuse for this, it's theft - plain and simple. I'd appreciate it if you didn't say things like "you're wrong" - I know my traffic, I've done my research, and I have a pretty good idea what I'm talking about. Look, if you've got incentive friendly e-mail submits that are converting, then great - please post your click/conversion stats in this thread and I'll sign up and we can both make some money and you'll have my glowing review.
     
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  8. Jeremy_AM

    Jeremy_AM Regular Member

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    Oh no I'm not arguing that that never happens. It does often. But you seemed to say that it was impossible to ever have a good converting incentive offer nowadays, and that there was never ever legit tracking issues. I'm just saying that you were wrong on those two fronts but yeah, absolutely some advertisers scrub like hell. You'll see it the worst with email submits at networks that are mostly non-incent networks with a handful of token incentive offers. Conversions usually suck.

    The problem I see with the offers you're running is that there's no way these companies can allow cash incent and pay $1+ for an email submit. Not legitimately, which is why your conversions suck. They're shaving you like mad to stay profitable. Especially because you have these advertisers that own dozens of similar offers and cash-incent users are going to sign up for each and every one of them if they're given that option. I'm not trying to promote ourselves with this but you have to work with a network that truly "gets" incent and works with the advertiser to create a campaign that will back out for them without BSing you. It might even be that the advertiser doesn't allow cash incent and the network allows it but scrubs you to death so that if the advertiser ends up not paying for a month of leads they still come out ahead. I see similar stuff all the time. I've seen some networks take a $12 non-incent offer and run it incent at $0.65 and hope for the best lol