This is being done especially with PAA sites.
This is actually nothing new.
AI text generators have been around for quite some time.
I guess the new thing that Chat GPT brings to the table is that it is free.
But you have to know how to use it correctly.
You can't just scrape whatever results you get from Chat GPT and hope that it works because if you do that, you're basically doing what everybody else is doing who's not all that successful with online content.
Publishing and hoping and wishing is not a strategy.
The way to get ahead with Chat GPT is to use it to help you find and structure content that can help you rank.
This requires quite a bit of strategy.
Chat GPT is also helpful in the fact that it can help you save a lot of time.
But outside of that, you still have to know what you're doing.
You still have to have a solid strategy coming in.
You have to know how to lay out your website instead of just producing a site that is just a weird mishmash of many different pages that are somehow, someway, interlinked with each other.
That's not the way to build a brand.
It's definitely not the way to build something that will make money over the long haul.
Am I saying that there's no way to make money out of Chat GPT?
Absolutely not!
People are making good money with this tool, but just like any tool, you have to know how to use it right.
And no, Chat GPT is not making writers obsolete.
Instead, if they know what they're doing, it's actually empowering them because it saves quite a bit of time and refocuses their attention on things that would actually make them more money like strategy, brand building, and delivering solid value to the end user.
At the end of the day, it's all about the flight to quality and as more and more people use AI to create content, this actually is great for the end user because this increases the heat on all competitors to improve quality.
So paradoxically enough, you actually get back to square one because now, there's going to be more competitors and there's going to be tremendous pressure to produce content that people can actually use.