SEOMadHatter
Elite Member
- Aug 15, 2015
- 1,808
- 2,467
Howdy folks.
I really did think my next journal would be on website flipping and I'd planned to take the profits from my last SEO journal and role them into buying and flipping sites. Over the last 2/3 months, I've added a couple of sites to my portfolio but I'm not feeling it. The website market is like real estate at the moment, way too inflated and the multiples are way too high for it to make sense. I've gone back to building new ones.
My strategy normally is to build out fairly small sites and leave them sitting for a few months. 60-100 posts with a handful of links and then I come back to scale them further depending on how the traffic and RPM compare to other sites.
This one is going to be a little different.
The niche is too big to think I'll dominate with $10k and 10 weeks of work. I do have some edges though.
Not planning to do much in the way of backlinks for this one. I'll pick up a couple of guest posts or something to point at the homepage and top of the silo but, for now, the plan is for the budget to go almost entirely into content and we'll see how we do with the lower competition keywords.
10 weeks and $10,000 is not enough to build an authority site in a big niche but my goal is to get as much of my input done in that time as I can. I'll leave some content to drip through near the end and the JV creates good content but it's slow so they'll likely still be catching up after that point.
The Start
I really did think my next journal would be on website flipping and I'd planned to take the profits from my last SEO journal and role them into buying and flipping sites. Over the last 2/3 months, I've added a couple of sites to my portfolio but I'm not feeling it. The website market is like real estate at the moment, way too inflated and the multiples are way too high for it to make sense. I've gone back to building new ones.
My strategy normally is to build out fairly small sites and leave them sitting for a few months. 60-100 posts with a handful of links and then I come back to scale them further depending on how the traffic and RPM compare to other sites.
This one is going to be a little different.
- Most of my sites are very specific to a sub-niche. This is probably what most would call an authority site and I've found a couple of sub-niches that are all close enough to promote the same products. I want to compare a larger authority site vs my smaller ones and it makes for some good diversity in the portfolio.
- I've had some good success lately with YouTube and Pinterest for other projects. This niche is perfect for both so it's going to be a good opportunity to test and scale with both so I'm doing this from the start with a much bigger focus.
- I have some existing traffic for one of the sub-niches going to waste. Not a lot but if I put a funnel in front of them I think it could easily make my $10k back, giving me the SEO asset for free. So we're doing the product creation and funnel early on.
The niche is too big to think I'll dominate with $10k and 10 weeks of work. I do have some edges though.
- The niche has a lot of longtails and KGR keywords. The RPM of the niche is high enough to make this worthwhile even if I only get in there.
- I see some potential for parasites to rank early and bring in some traffic. This is perfect as we'll have a funnel ready to test and some real traffic won't hurt organic rankings.
- I really do think that existing sub-niche traffic could convert. I wanted to do a project with it anyway, so getting into the niche is a bonus.
- A JV partner who is creating the products. They know the niche well enough and I see a gap in the market for the product. They're also probably going to do some of the YouTube content.
- Two voice-over artists. I'm really looking to push the YouTube side of things.
- I've two writers on board who sort of know the niche. They'll be getting the easier keywords. If the site goes well, I'll get someone who properly knows the niche to keep the site going long-term.
- Writing some of the content myself. I know the niche well enough to tackle the trickier keywords. I can go a few weeks before I'll get burned out on the niche.
- Building the sales funnel for the products. Time-consuming, but I enjoy this part.
- Handling the YouTube and Pinterest uploads. Again, another time sink but I need to stay on top of this for testing purposes.
- Editing the writer's content. They'll be getting the easier keywords but I need to keep on top of the quality control. This is the part of the job I hate doing.
Not planning to do much in the way of backlinks for this one. I'll pick up a couple of guest posts or something to point at the homepage and top of the silo but, for now, the plan is for the budget to go almost entirely into content and we'll see how we do with the lower competition keywords.
10 weeks and $10,000 is not enough to build an authority site in a big niche but my goal is to get as much of my input done in that time as I can. I'll leave some content to drip through near the end and the JV creates good content but it's slow so they'll likely still be catching up after that point.
The Start
- I had a domain ready so went through the boring admin stuff done and the basic design for the site.
- Picked the first sub-niche and put together an SOP for the writers to start working through this week. I've not got much content to do for this one myself so I should be able to work on the second sub-niche myself this week.
- Met with the JV and got the ball rolling on the YouTube content and the first product.
- I have a cheaper writer I use for building out the parasites. Luckily she seems to know the niche so she's begun work for that.
