10 Google Patents to Boost Your SEO Effort

M

MisterXYZ

Elite Member
Joined
Jul 5, 2017
Messages
2,877
Reaction score
1,344
Learning about SEO is a bit of a challenge, isn't it? On the one hand, there is no single body of knowledge and the information has to be collected bit by bit from many different places. On the other hand, the information is often misinterpreted, giving rise to fake ranking factors and far fetched theories. That's why to learn the truth about SEO, it's best to go to the very source - Google itself.

In the past, I have already discussed a few sources of SEO information at Google, namely the SEO Starter Guide and the Quality Raters Guidelines. Today, we will go even deeper and explore Google's Search Patents - documents that explain various aspects of how Google evaluates and arranges search results. Read on to learn what these patents are, why study them, and which ones can help you design a better SEO strategy.

https://www.link-assistant.com/news/google-patents-seo-guide.html
 
Advertise on BHW
They are summarized inside the article. You don't have to read the whole thing, just the parts where it says "seo implications"
 
This is the truth.

I don't know why people work so hard to try and find ranking factors, google has published all 200. I understand case studies because it determines which are higher priority, but people trying to find "New" ones are crazy,

If you understand how google as a company have grown their search engine, you will learn to rank. Understanding their history is key to ranking.
 
Dark Sky said:
This is the truth.

I don't know why people work so hard to try and find ranking factors, google has published all 200.
Click to expand...

Just because Google publish something doesn't make it true, that is why!
 
fc-dh said:
Just because Google publish something doesn't make it true, that is why!
Click to expand...

What reason would google have to lie about their own ranking factors? They want you to follow their guidelines to produce great content, for their users. They have literally no motive to lie about their ranking factors.

Where as SEO gurus do have a motive to lie, they could become well known over creating a fake ranking factor.

You need to trust google more, they want to help you grow because it helps them grow. It's a win-win for both sides by publishing their ranking factors, they just don't publish how they prioritise each one so you find it difficult to manipulate the algorithm.
 
Perfect, I knew a few of them, but nice to refresh the ol' washing machine.
 
Dark Sky said:
What reason would google have to lie about their own ranking factors? They want you to follow their guidelines to produce great content, for their users. They have literally no motive to lie about their ranking factors.

Where as SEO gurus do have a motive to lie, they could become well known over creating a fake ranking factor.

You need to trust google more, they want to help you grow because it helps them grow. It's a win-win for both sides by publishing their ranking factors, they just don't publish how they prioritise each one so you find it difficult to manipulate the algorithm.
Click to expand...

I'm sorry, man, but I would have to disagree with most of your points.

First, correct me if I'm wrong, but Google has never published a list of 200 ranking factors. Cutts had once, very long ago, mentioned they use over 200 ranking factors, but the lists themselves came from Brian Dean and the likes, i.e. SEO gurus which you suggest we shouldn't trust.

Second, it's highly unlikely that the number of ranking factors is limited to 200, there are probably thousands and different sets of factors are used for different types of queries. Google says that using quality raters alone they make several thousand algorithm adjustments per year, so there is some indirect evidence of there being many more variables than 200.

Third, Google does have the motivation to lie. They want you to produce great content and do not want you to cheat with paid links and low effort guest posts. The problem is, the algorithm is far from 100% effective at measuring these things. They are effectively bluffing, trying to encourage us to behave in line with their values, buying time for their algorithm to catch up. So there are some factors that they claim exist, but that actually don't.

Fourth, another motivation to lie is to hide the fact that rankings may be unfair. For example, using topical clusters to rank pages means that shitty content from a corresponding cluster will be given priority over great content from outside the cluster. It's a handy shortcut for Google, but it is not something they would want to advertise, because it goes against their mantra of content is king.

In general, I agree with you that using Google guidelines is enough to create a solid SEO strategy. But if you a true SEO enthusiast looking for an edge, then there is value in looking past conventional wisdom.
 
Last edited:
andrei.p said:
I'm sorry, man, but I would have to disagree with most of your points.

First, correct me if I'm wrong, but Google has never published a list of 200 ranking factors. Cutts had once, very long ago, mentioned they use over 200 ranking factors, but the lists themselves came from Brian Dean and the likes, i.e. SEO gurus which you suggest we shouldn't trust.

Second, it's highly unlikely that the number of ranking factors is limited to 200, there are probably thousands and different sets of factors are used for different types of queries. Google says that using quality raters alone they make several thousand algorithm adjustments per year, so there is some indirect evidence of there being many more variables than 200.

Third, Google does have the motivation to lie. They want you to produce great content and do not want you to cheat with paid links and low effort guest posts. The problem is, the algorithm is far from 100% effective at measuring these things. They are effectively bluffing, trying to encourage us to behave in line with their values, buying time for their algorithm to catch up. So there are some factors that they claim exist, but that actually don't.

Fourth, another motivation to lie is to hide the fact that rankings may be unfair. For example, using topical clusters to rank pages means that shitty content from a corresponding cluster will be given priority over great content from outside the cluster. It's a handy shortcut for Google, but it is not something they would want to advertise, because it goes against their mantra of content is king.

In general, I agree with you that using Google guidelines is enough to create a solid SEO strategy. But if you a true SEO enthusiast looking for an edge, then there is value in looking past conventional wisdom.
Click to expand...

I'm not referring to the SEO gurus 200 ranking factors..

I'm referring to googles document on their guidelines. https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

It's what their manual reviewers use to assess a website.

P.S no this is not the only document, there are others which combine to form the 200 ranking factors, however I am to lazy to find them all for you.
 
Last edited:
Dark Sky said:
I'm not referring to the SEO gurus 200 ranking factors..

I'm referring to googles document on their guidelines. https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

It's what their manual reviewers use to assess a website.

P.S no this is not the only document, there are others which combine to form the 200 ranking factors, however I am to lazy to find them all for you.
Click to expand...

Those are not ranking factors, those are the guidelines for human quality raters - literally the metrics that cannot yet be measured by the algorithm, so google has to hire thousands of humans to check them. Some of the things mentioned in the QRG may have become ranking factors, but there is yet no evidence to confirm it. Whatever the case, using QRG as a source of ranking factor information is no different than using google's patents - both of these documents contain nothing more than hints, and neither of them contains "official ranking factors"
 
andrei.p said:
Those are not ranking factors, those are the guidelines for human quality raters - literally the metrics that cannot yet be measured by the algorithm, so google has to hire thousands of humans to check them. Some of the things mentioned in the QRG may have become ranking factors, but there is yet no evidence to confirm it. Whatever the case, using QRG as a source of ranking factor information is no different than using google's patents - both of these documents contain nothing more than hints, and neither of them contains "official ranking factors"
Click to expand...

I agree however would be bizarre to manually assess websites different from the algorithm? I agree the algo wont exactly match the QRG however it should be a close match, it's plain logical.
 
Dark Sky said:
What reason would google have to lie about their own ranking factors?
Click to expand...

It is called misinformation and Google is a master in it and why? Why would you think, they don't want you to rank they want you to buy adds
Just look at was Google tells you how to rank your website and then look at the SERP's

I rest my case!
 
fc-dh said:
It is called misinformation and Google is a master in it and why? Why would you think, they don't want you to rank they want you to buy adds
Just look at was Google tells you how to rank your website and then look at the SERP's

I rest my case!
Click to expand...

They do want you to buy ads, and the way they make ads profitable is buy having a big userbase, and to get a big userbase they need a solid service, which is for google, providing relevant results for keywords, so to give you relevant results, they need to rank good content to get their users to stay, and to get the most good content possible they need to advise webmasters on how to create top ranking content and sites which their users will love, which will keep them on google for longer which leads to them seeing more ads.

their ads are only useful with a loyal userbase. Googles business models depends on users staying on their search engine, you need to remember that. The more google help web masters, the better quality search engine they can provide for users.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top