it sounds like you want to write an article with 10-12 links in the article all pointing to your website? if thats the case then No its not okay.
In every article, having 1-2 links with your target key words as anchor text will be more powerful than having 10-12 all pointing to the same place.
Personally I do one link with my target keyword, and move on.
Now if your asking if building backlinks to your article is good, than yes it is, not to be overdone.
A