Discussion in 'Black Hat SEO' started by paligap351, Nov 18, 2012.
Spend a whole bunch of money, mainly.
About 80% of my 2k keywords are now 10/10.
wow, that's great will you share your strategy with the forum members
Well, a lot is already known. And I'm far from a guru. But here's what I would tell myself...
High CTR (I try to be in the top 3, always. Cost for my service is at the lower end, so I advertise my hourly rate. And site links draw attention to ad, so have 4, and I try to make site links noticeable, blah blah)
Patience. The longer you advertise the cheaper things become. Started at 13/click for a few months, now around $4. And QS + bid aren't the only factors in cpc. I have a friend in the same industry. He pays more for same KW w/ same QS. I wonder if CTR/hrs per day your ads run/age of account/etc don't factor into cpc. I don't know. Like I said, I know little.
I only use exact match.
I don't pause my ads, ever. I used to at night but QS plummeted. So I just reduced ad costs from 6pm until 7 am. Very few people looking in those hours, for my type of biz. I place the ad in the number 4 or 5 position.
As for landing page qual... doesn't seem to matter for shit. I have ads that are totally unrelated to the page they're linked to. 10/10s tho. And have changed home page so many times with no change to QS.
Ad itself, huge factor of course. I just keep changing my ad til QS rises. 2 or 3 variations of KW in each section of ad body. i.e. Plumbers Seattle $1000/hr - Fucking Awesome Seattle Plumbing. - 24hr Drains & Waterheater Repair
And this is the most important thing, imo. The thing that made my ctr double, my impressions reduce by half. And from what I can tell from analytics, reduced bounces/fraud clicks: that is to Religiously Block IPs. Also, make sure if you're a local company to only advertise where your customers are. Should be common sense, but no. I can see my competitors ads anywhere in the US. PLUS, if you advertise locally only it's harder for a smart competitor to find proxies, if clicking on you is their thing. Easier to block ranges too.
When I search for my rankings from my home I don't use the Ad Preview tool. If I search maybe 300 times a month, that's 3600/year impressions for my competitor's ads, and zero for me (my IP is blocked). Plus not incurring the impressions from the other guys (who most likely have visited your site recently) using the serps to check their adwords or rankings. Since QS is relative to your competition's CTR, over time it's pretty significant imo.
That's about it. As you can see, no guru. I simply spent 8 hrs a day and magically things worked out.
Thanks for sharing your experience, greatly appreciate that.
Sorry for a bit of a newbie question - you say you religiously block IPs.
How do you do this (or point me in the right direction).
Done a bit of advertising with a bit of success but need to spend a bit more time on the subject.
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