I just noticed a site of mine was getting some traffic so I googled the primary keyword and there I was at #1. Here are the details: The keyword gets 1300 EXACT monthly searches. I have the EMD .info - the others were taken. I had not built a single link to the site ever before adding it to no hands seo about 3 weeks ago. I built this site in early March. It has ten posts which are just short, unique Amazon product reviews/descriptions. 71 pages are indexed (mostly tag pages). My site is still a PR0. I would consider this a very easy keyword, no real authority sites on the first page unless you count bizrate or hubpages as an authority. No one is building a ton of links. How much have I made? $0.70 I just have Amazon on there right now and I've made only one sale. It's a cheap product, semi seasonal, but Adwords shows the CPC at $0.96 so I'll be adding Adsense to it today. Conclusion My opinion of No Hands SEO is that it is perfect for these types of projects. This keyword was not a huge priority to me. It was on my to do list for it's seasonal peak which is mid-winter. It's not going to get you to #1 for insurance but it will get you to #1 for easy, low volume keywords that will make you some extra change.