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1 or 2 page squeeze/lander for this?

Discussion in 'Copywriting & Sales Persuasion' started by mandude, Jul 2, 2014.

  1. mandude

    mandude Jr. VIP Jr. VIP Premium Member

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    I am marketing the HCG Diet. I want to get more leads, and for this I will be targetting the general weight loss niche.
    So these are people that have never heard of HCG Diet but I want to get them to learn about it and become leads, etc.

    What are your opinions?
    -Should I just create a long page lander, that talks about fast weight loss, then gets into the HCG Diet, with a name/email form somewhere in there, or
    -have a short squeeze page with name/email that mentions fast weight loss, and, should I lead into the HCG Diet on that page there as well (still short, above the fold lander), "read about the hcg diet, fill out your info" something like that. then the full page lander.

    what do you think?


    I guess in the end you will all say test both lol A|B test. But would like to see if anyone has had more success with 1 or the other.
     
  2. mandude

    mandude Jr. VIP Jr. VIP Premium Member

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    damn no replies
     
  3. TNT-Lancs

    TNT-Lancs Junior Member

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    What did you go with in the end?

    I personally would go for a short page squeeze with the full page behind it. People see a long page and can quickly give up on reading it. Defo need an opt in box in site as soon as they land on the page.
     
  4. kingpronew

    kingpronew Regular Member

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    I used to has a very long content sale page but almost people get in reading and leave!
    Its much better to make a simple landing page with optin form at right sidebar and the left is a short paraghrap to introduce the free stuff .
     
  5. sav310

    sav310 Newbie

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    I'm in a similar niche, but I don't mess with HCG, it's rife with complaints. Are the EPC's that high, or why don't you think about a similar offer?

    And I would niche it way down past "general health", you'll be going against the big dogs, and unless you have those mega bucks, your gonna get crushed. Find that slipstream, sneak in and then expand.
     
    Last edited: Jul 30, 2014