I started doing a serious SEO for two of my sites, outsourcing most of the tasks. Both are retail stores in NYC. been 2 months so far, targeting two keywords for each website. For the first site, I was able to get #1, #6 for each keywords, the both keywords contain "new york" or similar, so its highly targeted. They both have 4k exact local. date / #key1 / #key2 / weekly visit / daily visit avg 668 95 10/23/2010 #8 - 602 86 10/30/2010 #7 #25 704 101 11/6/2011 #1 #61 743 106 11/13/2011 #3 #13 713 102 11/20/2011 #1 #8 692 99 11/30/2011 #1 #6 so far this is the result. wierd. I checked the search engine traffic and found barely none came to the site with the keywords. Result for the other site's similar. I targeted two keywords, #1 : 74,000 exact, #2 : 9,900 exact. Now rankings for both keywords are key#1 : #2, key#2 : #15 Before I started doing SEO, I was getting 1126/weekly visitor, 161avg daily. Last week, I only got 652 weekly visitors, 93 avg daily. Can anyone tell me what is going on?? is it that 'exact search volue' from google keyword tool is no longer highly related due to all the changes in google such as demographic based search, gps based smartphone search etc??