Hey r00t,
The part about having your KWs in the domain name or any subdomain at Squidoo, Hubs, etc is VERY important, particularly for Google.
Now regarding the blog thing, it's just one more platform to put your content on. It doesn't necessarily have to be your primary asset, landing page or whatever.
I paste below the content of a short PM I wrote answering a question on whether I had a "system" for this. There you'll see what I usually ( not always ) do with each kind of asset ( including blogs ) and a general overview of the process :
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" - I generally choose upcoming products for which the buzz is already there ( and from there I go to niches, not the other way round, particularly if I don't care much for the niche ).
- I go for buying KWs as my primary KWs
- I build a couple of primary content assets ( generally a Lens and a video ) for each primary KW, and include other primary KWs and secondary KWs in them too.
- Then I build secondary content assets for each primary KW. I interlink secondary assets for each primary KW among themselves and all of them to the primary asset for the primary KW. I also intelink with anchor texts assets from different primary KWs, so that it doesn't look spammy. For these secondary content assets, I use every piece of web 2.0 space, directory, blog platform I can put content on : hubpages, Lenses, articles on different directories, scribd documents, blogs on different platforms, bravenet pages, google pages, Flickr, etc
- I submit every piece I talked about up till now to at least the 15-20 most important web 2.0 bookmarking sites of the moment by hand, with slightly different titles and descriptions. Then I submit some of the submits themselves.
- I get links from comments on blogs or wherever I can. Check what's already ranked and try to include a link.
- Submit - and create wherever necessary - every feed you can get your hands on ( or create ). Ping everything.
- Don't do all at once. Continue checking stats, tweaking things accordingly, freshing things up, pinging, submitting feeds and adding links periodically. Socialize in your web 2.0 sites if you're up to it ( I usually don't do this as I'm too lazy).
- I do quite a lot with videos themselves, particularly on YT but also on other sites as well. This is one of the things I do best so it would be long to include everything. Just treat them as you would with a page. Use every portion of content you can get your hands on in Video sites and optimize smartly ( don't spam ). Mass submissions are only the start and I'm not a fan, frankly.
Once you're done with a primary KW, go for another and repeat.
Now, get a rutine according to your personal resources and abilities, put it together with what I already wrote on the thread you mentioned ( this thread ), and you'll be on your way. There are many details missing here and things I do differently from one case to another, ..."
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That's the gist of it. I don't do exactly the same in every case, though. Sometimes, lenses don't give the right "feel" for the niche ( they're quite salesy and have way too many distractions imo ), so I go for a blog as primary asset.
It's not the only way to go with this nor is it incredibly original, but it works for me. Jvmarket made a very good post on this same thread telling us about what he does. You can check that too.
In any case, I believe we should all stop thinking about this as "article marketing". It's restrictive and confusing imo.
There are many simple ways in which you can use content to get to the front page of SERPs which are not strictly "articles" ( in fact, my main target when doing "video marketing" on YT is getting Google traffic with slideshows where I include bits of content from my articles ); and articles can be used in many creative WH ways beyond getting into Google results. We could discuss this further here if you're interested.
The best of luck to you.
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