1.58 per click on adwords?!?!?!

So I have an adult novelty website, I'm getting ready to start a campaign with adwords, but doing the math, I don't see how it's profitable at all....

The keyword phrase "Sex Toys" goes for $1.58 Per Click, times 1000 hits per day = $1580.00

1000 hits with 3% conversion rate (30 people) with an average of $60.00 sale (giving me $30.00 profit) = $900.00

I read a thread from 2009 on here that a kid was getting the same hits per day, same conversion rate, but only paying $0.11 Per Click.

Have the prices gone up that much, or was he full of sh**?

Can I bid any price I want? This whole adwords thing is confusing.

I know I'm a newb, and people keep telling me just to hire someone to do this, but I really want to learn it myself so I don't have to rely on anyone else..

Thanks for reading, hope to get some good info out of this thread.

-Jesse

You're doing it wrong. We run successful campaigns for the same niche and I don't think we have one ad for the term 'sex toys' think products and categories. What's an extremely good selling toy? I could name you 20 right now and there is your campaign.

Makes sense.. Never thought of it that way... Appreciate it.

Have you actually built ads and started running a campaign? I just looked in keyword planner and that is the suggested bid...honestly, I would think that keyword will be at least that if not more...

I would target more specific keywords....not to be funny, but something like "purple double ended dildo" and send them to that product - you will want to get super targeted traffic and drive them to exactly what they are looking for if you want to compete. This will allow you to really optimize your ads and destination pages - focus on getting high quality scores to help drive the price down.

But yeah, PPC prices are sky high. We have some campaigns that are $22+ per click...

With more people switching over after getting sick of trying to rank organically it is just going to keep driving up the bid prices.

1. A lot of google keywords are too expensive to be profitable
2. E-Commerce companies look at the lifetime value of the customer (so consider repeat purchases)
3. Make sure you are collecting email addresses and marketing to your customer in order to get repeat sales
4. Bid more long tail keywords that will be more profitable
5. Use smaller, tightly grouped keywords
6. Use your keyword in your title, description and link in the ad
7. Use your keyword in the title and description of your landing page
8. This will increase your relevance and decrease the price you have to pay for each keyword
9. Test on Google, but try the other, cheaper traffic sources like Bing, Local Ads, Content Marketing, Social Media, Commission Junction etc.

netmoney1 said:

not to be funny, but something like "purple double ended dildo" and send them to that product

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This is the best way to go. Also, I know the industry has become more brand focused and there are several brands that convert well, I'm not going to name them but if you know your products you should be able to pick it pretty fast. Think couples vibrator

pxoxrxn said:

This is the best way to go. Also, I know the industry has become more brand focused and there are several brands that convert well, I'm not going to name them but if you know your products you should be able to pick it pretty fast. Think couples vibrator

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I know exactly what you're talking about.. This has completely opened my mind to all kinds of keywords.. I really appreciate you guys!! This helped more than anything!

pxoxrxn said:

This is the best way to go. Also, I know the industry has become more brand focused and there are several brands that convert well, I'm not going to name them but if you know your products you should be able to pick it pretty fast. Think couples vibrator

Click to expand...

One more question... If you have really good keywords, how many should you put into a campaign? And should you break the keywords up into categories and make several ads in a campaign, or just one ad with all the keywords?

Id check with your distributor/rep before bidding on fleshlight, wevibe, etc.

Guessing they'll say no. I think a lot of the manufacturers will sell exclusively online themselves. Fleshlight dropped all their online retailers and don't seem to be rethinking that move.

Just my 2 cents

YourMoneyButton said:

Id check with your distributor/rep before bidding on fleshlight, wevibe, etc.

Guessing they'll say no. I think a lot of the manufacturers will sell exclusively online themselves. Fleshlight dropped all their online retailers and don't seem to be rethinking that move.

Just my 2 cents

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I don't carry either of those products... If people want to buy those, their going to go to the flashlight website, not mine. Waste of time. But I see what you're saying.. Same thing with "Blush Novelties" They have their own site, so I'm not sure if I'm allowed to bid on that keyword either..

ToyzRus said:

One more question... If you have really good keywords, how many should you put into a campaign? And should you break the keywords up into categories and make several ads in a campaign, or just one ad with all the keywords?

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You can only have 1 ad for each URL, just use your best keywords for the ad. There is no point having a keyworld like 'big blue dildo with purple warts that makes fart noises'

No one has ever searched for that and it's pointless having it in your campaign. Also be aware of people that are in the research stage, you want to get them organically and not pay for that traffic, it doesn't convert instantly.

YourMoneyButton said:

Id check with your distributor/rep before bidding on fleshlight, wevibe, etc.

Guessing they'll say no. I think a lot of the manufacturers will sell exclusively online themselves. Fleshlight dropped all their online retailers and don't seem to be rethinking that move.

Just my 2 cents

Click to expand...

This isn't exactly true. We sell Fleshlights and We-Vibes and bid on both. Fleshlight is extremely annoying to deal with, they don't let you have an ad with Fleshlight in the title but you can get around it with a little bit of thinking. Their ego is so inflated that selling their products for them is just more hassle than it's worth most of the time. They boast about selling 7 million units but they don't realize that 7 million units over 10 years is jack shit. If they managed their distribution properly and stopped being snob pricks they would would have sold allot more during the hype, but they fucked it.

OP: Are you buying products in bulk and distributing them or are you drop shipping? I have some American adult product traffic that's virtually going to waste at the moment.

Yeah the first poster has an excellent point. Sometimes the trick (e.g: experienced users) is to circumnavigate the obvious highly competitive keywords. Don't go for "Payday loans" target names of big payday loan firms (if I understand what his trying to say)

pxoxrxn said:

OP: Are you buying products in bulk and distributing them or are you drop shipping? I have some American adult product traffic that's virtually going to waste at the moment.

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I do both, mainly drop shipping.. My chick holds toy parties, so I do have some inventory. I could use all the traffic I can get, so I'm definitely interested in what you have... If you want, you can PM me and tell me more about it.

Thank you!
-Jesse

pxoxrxn said:

This isn't exactly true. We sell Fleshlights and We-Vibes and bid on both.

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You are a licensed online retailer for Fleshlight? I'm assuming not based in the US then?

They even pulled Adam&Eve's license.

YourMoneyButton said:

You are a licensed online retailer for Fleshlight? I'm assuming not based in the US then?

They even pulled Adam&Eve's license.

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Nah we aren't in the USA. We don't have a licence to sell their products but I don't think you have to here. We don't buy off them, we get them from a supplier.

OP: I'll PM you.