I have noticed some strange activity recently on webmaster tools for one of my websites. On one particular day (see image) I had 810 search queries for my domain name. The exact query is mywebsite.co.uk which resulted in 0% CTR. Ever since that day I randomly get 30-60 search queries on one day...
They are very relevant and always will be as long as social media is about. Buying social signals is fine but you should use it as PART of your overall strategy. Using this alone will not do much for you.
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