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Fair enough. Having considered the pros and cons I've decided to go for it. Currently our highest ranked hotel is on page 3, position 2 of Google for my target keyword. I'll post the outcome for future ref. Thanks.

Thanks for your post. What does this mean exactly?

It's a year old so no worries there. Nevertheless, I'm considering phasing in the redirecting rather than simply all three sites (and a couple of lesser ones) all at one. What do you think?

Thanks for the feedback. Yes, I plan to redirect directly to the hotels own page within the master site. Currently all traffic is from brand related keywords as the hotels obviously list top under their own names. These listings would now be redirected to EDIT: As you typed orginaly (if I try...

I am responsible for the seo of 3 hotels . They are all in the same area and therefore target the same core keyword - (the area)+hotels. All sites are well aged and established but very averagely indexed - page 2/3 for most associated keywords. As you might expect it is a very competitive...

So what you're saying is I'd acheive practically the same result by simply linking them together (albeit only 2 links each)?

I have 3 sites each for a different hotel which we run as one business in close proximity to each other. They're all PR3, target the same keywords and currently are not interlinked. They're all strictly white hat and rank pretty much equally on p2/3 of Google. There's little benefit in keeping...