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An ellipsis is the little dot-dot-dot thing, which... When used correctly... Leaves a thought incomplete, such that... The person is "pulled" through the copy, until a part where they feel "done".

I made an account on Warrior Forum the other day. When I signed up, a popup said "Last Day for FREE Registration" for an event about event-marketing (with an "ACT NOW" 15-minute countdown, of course...) I like the irony, so I put in my email. I was redirected to a (bad) landing page... The...