Yeah i think this can happen because sometimes google just slows down delivery because of auction changes and i would suggest you to check impression share too.
yeah in my experience that reddit organic can sometimes bring more targeted traffic and better trust than facebook ads especially with a limited budget.
I wouldn’t like to scale it because big brands can still complain about misspelled keywords, and your ads may get blocked and it will better to use non brand keywords.
Yes paid traffic can still work with AdSense but it is harder now because traffic costs are higher and i would test Facebook, Google, or native ads with a small budget first.
If you earn more than you spend just scale it otherwise stop or try another traffic source.
i suggest just usually keep testing if see some improvement and if tried different angles and there’s still no progress then just moved on and test something new.
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