I think the biggest reason is that SEO takes time. Many business owners want quick results, so they prefer paid ads instead of waiting months for organic traffic.
I usually check organic traffic and niche relevance first. A site can have a high DR, but if it has no real traffic or is unrelated to my niche, I don't find it very useful.
Always ignored Bing Ads and just focused on Google. Finally gave it a shot last month for a local service business with $20 a day budget. CPCs are way cheaper than Google for the same keywords. Getting decent clicks and a few conversions already.
Only problem is the volume is low compared to...
Heelo everyone,
just curious if anyone here is monetizing small tool sites successfully with display ads these days, i’m talking about simple utility type websites like calculators, converters, generators etc. traffic on these sites feels very different compared to blogs, so i’m not sure which...
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