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Although there can be instances where the expired domain redirects might be a feasible option however the importance of the quality and relevancy of the domain cannot be denied it is important to know that even having a good backlink profile does not assure success.

I would look at ways of finding websites based on niche research rather than just the usual sources competition analysis industry groups research on the content and relationship building with website owners are some ways of discovering such opportunities.

Relevant editorial backlinks have proven to be the most effective ones i would emphasize the relevance and quality of the linking page rather than the types or quantity of backlinks

I agree that stability is important. A consistent position can be more valuable than briefly reaching #1 especially when it brings steady relevant traffic I’d look at long term rankings CTR and conversions rather than position alone.

In case the page ranks consistently well and brings relevant traffic i would be reluctant to change it unless there was a clear reason to do so i would watch the rankings click through rates and competition and update the page once the data gets outdated.

In addition to the above i would recommend checking the delivery status on both the ad set and ad levels not only the status of the entire campaign the audience size bid and budget settings scheduling spend limit in the account and even the clearance of ads from review are important too.

The problem i believe is that of generating content lacking value which can be scaled the more adept that Google becomes in recognizing such patterns the more viable alternative of adding real life experience insights and editorial control becomes.

As far as indie games go, I think that influencer/creator marketing could be valuable together with paid marketing particularly in case the aim is raising awareness ahead of time. It would be great to know what methods people have used to attract players.