There are no specific time frame for when your website will rank, most of the time it can take a while but it can be shorter depending on your strategies.
There are many ways to find long-tail keywords. The simplest one is to type in a keyword that you want to rank for, scroll down to the bottom of the page. And take a look at the “Searches related to…” for that keyword and BOOM you’ll get a bunch of GREAT long-tail keywords that you can target.
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