I would stay focused on targeted keywords.
Make sure you don't aim too high. Use a Keyword Explorer software to check the keyword difficulty and search volume.
I wouldn't use a software to create links, that is usually too spammy. But you could pay for a cheap directory submission. SheerSEO can automate that part. You could also create links through blog comments when they allow do follow links.
Regarding content, just write something. Your page is...
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