What determines reach is your audience and frequency.
If your audience has already seen that ad at some point during the day, the day before, the next portion of the audience may not be reached in next day, either due to factors beyond Facebook's control or because it determines that your ad is...
One account from 2004 is not worth more than one from 2014, for example. Old accounts are same price, like 20-50$.
What matters is whether if have a BM and its daily limit.
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