210 is good as it is showing a good mixture of "g" and "r" but If you are SEO company then I would recommend 173 as it showing "magnifying glass" which is perfect to represent SEO
As you are doing local seo so I would suggest you to do business listing and optimize your google business page to get better ranking. Also, I would recommend you to proper on page of your site
I think he optimized the google business page in pretty well manner as it is one of the important factors in local pack ranking. Reviews are also important important factor in ranking
Check Your "about us" page if it has "noindex" tag in it. Also check your robots.txt if it restricts crawler to crawl the page. If both are not the cases then wait for some more time, it will get index:)
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