Hi guys - just wondering if anyone has experienced an instant drop-off in Ad Set performance?
What's happened to me:
Tested 3 ad sets, 2 were performing poorly, 1 performing really well (good cost per purchase)
Increased the ad-set budget by 20%
The next day, instant drop off in click...
Hey - short answer yes... longer answer, also yes haha. In short - FB has indeed lowered organic reach. It cited that it has done this in an attempt to "show people the content that is most relevant to them, as opposed to surfacing all the content available."
However, if let's say you run an...
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