Most people who sell VCC have a mother CC from which they create child VCCs when a customer orders. You should find out how to get a mother CC like this then the rest is easy.
You are correct that people make a lot of money from app installs. The best way to promote app installs is to buy traffic on a CPI basis. This way you pay for installs only and not clicks. For every install you pay for, it results in a conversion and you are paid by your affiliate network...
Getting 10cents per incent install is possible in some countries. If you target countries like USA, UK, most part of Europe, 10 cents per install is impossible. If you target countries like India and Africa 10cents per install can be possible.
For mobile offers, you do not have to create your own LP as far as the LP provided for the offer is mobile optimized. For app download offers, you can use Appfloor
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