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Keyword difficulty depends largely on incoming link power and the best assessment for this is Moz Domain and Page authority - the sum being Total Page Authority. If your website has signifcantly less incoming link power compared to your main competitors for a keyword, that keyword is out of...

Keyword difficulty depends on the averaged Total Page Reputations of the webpages on the top page of Google for the keyword. Total Page Reputation includes the PageRank of the Page and the PageRank of the associated HomePage - Domain Authority. The calculations are simple but time consuming...