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You can try also spyfu and keywordspy for free.

I use PWIK. Also using a blog statistic tracking tool, you can learn who is visiting your blog, what pages and posts they're looking at and how long they're staying on your blog. By analyzing your blog stats, you can determine where your promotion efforts are working, so you know where to...

I will go for ad posting and adwards PPC campaign for PPC.Also affiliate marketing can bring lots of money for your site.

Try to do PPC campaign for promoting your site and it will be best for getting the right kind of user.

You can do it your self by free script or though you have few money than you can go for paid script.On the other hand you can analyse your competitor and can get their business plan and you can follow them or can plan better idea for your website.