Initially, I will look at CTR nd average position of queries through GSC. It is possible that there are many impresions from low-position queries or ai response in the SERP, which will lead to false CTR.
Ofc, you could try a rebranding exercise, but with to much alteration, the audience will not be reached. my advice would be to do a trial run with your new content.
from my point of view, I am going to asses based on your campaign results. do some testing before you are convinced about their reliability nd accuracy.
I believe that a couple of hour down will not cause any damage to anything. once it is sorted out, I will only do the basic check on my GSC nd uptime logs and keep a backup ready.
thanks man, that help. I am concentrating on one niche rather than jumping around now. working on what kind of offers to try. I will probably use a few CPA.
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