One can start by contacting individuals who share some commonality such as attending the same university or working in the same industry. Ask them to meet you over a cup of coffee and get to know each other rathers than pitching your idea immediately.
Yes, but it all depends on the niche. As long as you do active promotion and network in your industry, it will pay off for you to create the content.
Also your customers is importantwhich is why I would prioritize building an email newsletter rather than just a blog.
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