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Give me $20 Discount Coupon

How many keywords for the minimum price?

It all depends upon the niche and keyword you are trying to rank. You also need diversity.

When you say your traffic is dropping, do you mean your rankings are dropping too?

I never bothered with AMP, but if you must go for it then make sure the design part is as good as the SEO.

I would say give it a go, Google treats different keywords differently.

White hat is the only way to go this season.

I think it depends on your IP and browser activity. clear your cache and use a proxy or something to check things. Plus, it also depends upon whether all your trackers ran search at the same time as you can be getting different rankings at different times of the day for certain keywords.