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So it's been said that Google is cracking down on link sculpting. What determines good link sculpting vs bad link sculpting? For instance, let's say I have a call to action on my web page that says "Learn More" and links to an inner page. On the same page I have a rich text link that does the...

So Google is cracking down on the obvious PBN's, looking through threads on this very site some of the services that were previously effective have the OP running because they've been deindex'd. Up until now I've very much been a white hat only guy. Building clean, well optimized websites and...

From what I understand an SEO's job is part smarts, part resources and part tools. For the "part tools" what are the ideal tools and subscriptions to use? From link building, to back-link reporting, to rank tracking and everything else, what would be your ideal combination of SEO tools?

When running a site analysis through Majestic SEO they spit out a trust number and a citation number. Is the trust number really all that effective / purposeful for determining a websites overall authority? How do you weigh that against other factors when preforming your SEO campaign?

I have some fairly rich content pages and blog posts. I also have an infographic I designed. Now what? I shared the content on social media and social book marking sites, but I want to start to build some links to it and ultimately funnel the links to my key pages. How and what outreach should...