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What's considered bad link sculpting in Googles Eyes?

Discussion in 'White Hat SEO' started by mrPixel, Jan 8, 2015.

  1. mrPixel

    mrPixel Newbie

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    So it's been said that Google is cracking down on link sculpting. What determines good link sculpting vs bad link sculpting?

    For instance, let's say I have a call to action on my web page that says "Learn More" and links to an inner page. On the same page I have a rich text link that does the same thing, let's say "white hat SEO". Would I be in the wrong to no follow the "learn more" CTA in this situation?

    I guess what I'm trying to figure out is, what is considered abuse vs just being smart about internal link structure?
     
  2. Aty

    Aty Jr. VIP Jr. VIP

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    Check out this post, it should help you make an idea about internal linking.
     
  3. mrPixel

    mrPixel Newbie

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    Thanks for the reply. I have a really strong understanding of internal linking, what I'm asking about is more specifically link sculpting. Most of the time no follow's are reserved for external links, however, looking at my keyword clouds I see phrases like "Learn More" "View More" etc pop up quite frequently. I get that this is good to an extent because it's displaying a natural link structure, and a keyword cloud of ONLY rich text links would be bad. What I'm trying to figure out is how much play do I have with the no follow tag before I get slapped by Google. Is having no follow applied to any internal link making me a target, or is it a tactic I can use sparingly throughout my website to improve the power of my websites links?
     
  4. upstarter

    upstarter Regular Member

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    IMO, link-sculpting died when G applied the rule that 'n0-f0ll0ws' will still bleed link juice. So if a "View more" link (in your site) is 'do-f0ll0wed', you send link juice to it. If you make it 'n0-f0llow', you waste a portion of link juice. What would you rather have?

    If your using site-wide linking in your website, it would be best to use 'd0-f0ll0ws' on your internal linking. If your into silo's and feel that you really must link to another article in another unrelated silo (to keep the visitor on your site), then 'n0-f0ll0w' that link. Otherwise, don't put that link at all.

    Here, "Read more"...

    http://searchenginewatch.com/sew/news/2298312/matt-cutts-you-dont-have-to-nofollow-internal-links

    http://searchengineland.com/googles...nless-you-are-spamming-at-a-huge-scale-171486

    http://blog.woorank.com/2013/05/the-flow-of-link-juice/