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We recently started with our FB page for our diveshop. But we feel that we do not get enough out of it. We do post weekly updates and competitions etc. But feel the response is quite low in comparison to our homepage Any good ideas how to create more linteraction on the page

We just started with our business and are wondering if anybody has some experience with the profitability of Facebook ads. and its advantages to adwords I read a lot of different stories but would like to get some more info on this.