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I run google ads for local service businesses (plumbers, HVAC, that kind of thing) and a few weeks ago I finally switched most campaigns to automated bidding. CPA dropped like $800-1200 on the bigger accounts but the smaller ones with less conversion data are still doing better on manual. anyone...

running shopping and search campaigns for a supplement brand and just did a deep search terms audit over the past year. found about $500/day of spend going to completely irrelevant queries like recipe blogs and wiki pages. I try to do this weekly but honestly it slips to monthly. whats your...

I promote insurance comparison offers (US market, mostly auto and home) and over the past year I tested 5 different traffic sources. only native ads on one specific network ended up profitable at around 30% ROI, everything else was breakeven or worse. facebook was the worst honestly, the lead...

pulled up my stats this morning and conversions dropped like 60% with zero changes on my end. same traffic source, same lander, same targetipulled up my stats this morning and conversions dropped like 60% with zero changes on my end. same traffic source, same lander, same targeting. reached out...