Search results

running shopping and search campaigns for a supplement brand and just did a deep search terms audit recently. found maybe 10-12% of spend going to completely irrelevant queries like recipe blogs and wiki pages. I try to do this weekly but honestly it slips to monthly. whats your cadence for ecom...

I run google ads for local service businesses (plumbers, HVAC, that kind of thing) and earlier this year I finally switched most campaigns to automated bidding. CPA dropped around $2k/month on the bigger accounts but the smaller ones with less conversion data are still doing better on manual...

ran 3 ad sets last month targeting similar interest groups, lookalikes 1-3%, 3-5%, and a broad 25-34 demo. all three sets were pulling from basically the same 800k people pool. spent like $340 in 4 days and got maybe 6 conversions total. cpas were absolute trash, like $56 when my normal is...

Pulled up my stats this morning and nearly had a heart attack. My best performing ad set dropped from a 3.2 ROAS to like 1.4 in under two weeks. Same audience, same budget, nothing changed except the creative got old fast. Frequency hit 2.8 and the whole thing just tanked. Meta's algorithm is...

been at this for about 6 months now and a few weeks ago things finally started clicking. biggest lesson is that tracking everything from day one would have saved me a ton of time. currently seeing about 2x growth month over month. happy to share specifics if anyone is at a similar stage

cut my main LP load time from 4.5s to under 2s a few weeks ago and conversions jumped about 2x. feels like this is the most underrated optimization. anyone else done speed improvements and seen similar results? trying to figure out if it was just my niche or universal