Search results

been running a pretty consistent ecom campaign for about 8 months, selling outdoor gear, had things dialed in around $150-200/day with a solid 4.2x ROAS. decided to scale since Q4 is coming and pushed budgets to $350/day about 3 weeks ago. first week was fine, maybe slight dip to 3.8x which i...

did an experiment last quarter comparing one high-relevance backlink against around 30% random guest posts. the single relevant link won by a mile. feels like the game has shifted hard toward relevance over volume. anyone still seeing results from mass outreach or is that dead?

just did a deep search terms audit a few weeks ago and found around $2k/month of spend going to completely irrelevant queries. I try to do this weekly but honestly it slips. whats your cadence and do you have a system for it or just brute force?