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Everyone says reels are the only way to grow, but not every niche works with reels. Is there still a way to build a solid following with posts, carousels, or stories? Or is Instagram completely pay-to-play now?

I see mixed results with X. Some people claim it’s dead for organic reach, while others say it still drives crazy engagement with the right hashtags and threads. What’s your honest take? Do automation tools or AI-written posts still work without getting banned?